The world’s largest pet and aquatic trade show have announced new dates, for the 1st to the 4th of June 2021.
This is great news, Interzoo is the best aquatic show in the world and it is THE event to attend, to find new products, meet new and existing companies and to keep your finger on the pulse of what’s going on in aquatic and pet, globally.
But reshuffling of the biennial event by 12 months means that it will then occur in the same year as other biennial events which intentionally occur every other year in order not to clash with Interzoo.
Interzoo published on their website: “As a result of the COVID-19 pandemic and in the best interest of trade fair attendees as well as the pet supplies industry, the organizer of INTERZOO, WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH), and BolognaFiere S.p.A., organizer of ZOOMARK INTERNATIONAL, will both postpone their respective biennial events by one year.” INTERZOO will now be held in June 2021 and ZOOMARK INTERNATIONAL in May 2022.
So Interzoo moves from May 2020 to June 2021, and Zoomark moves to May 2022, when Interzoo would have happened in a normal year. But this then affects attendees and exhibitors who usually attend other biennial trade shows, again intentionally scheduled not to clash with Interzoo in a normal year.
In the UK we have AQUA – the best aquatic only trade show which will now clash with INterzoo and is scheduled for the 13th and 14th of October, 2021. That put huge added financial pressure on British companies who now have to decide if they are going to take a stand at AQUA, Interzoo, or both shows in 2021. And what state will the economy be in, in general after Corona?
Then you have Aquarama in China in May 2021, again usually scheduled every other year to Interzoo. CIPS is pencilled in for November this year, but is that too soon? Will anyone attend? Let alone the dozens of consumer and trade aquatic shows held in America. Here’s how the calendar looks so far:
- MACNA, USA, August 2020
- CIPS, China, November 2020
- Aquarama, China, May 2021
- Interzoo, Germany, June 2021
- AQUA, UK, October 2021
- Zoomark, Italy, May 2022
Note that this doesn’t cover the hundreds of specialist and hobbyist aquatic shows that would have occurred this year in the UK and around the world which have also had to move to next year. The BKKS National Koi Show is just one example, moving from July this year to 2021. It’s not unrealistic for some aquatic companies to have attended all of the above shows and even just visiting costs a lot of money on flights, hotels and other expenses.
We predict a testing few years for aquatic and pet shows and shows in general, as annual company marketing budgets only stretch so far, and some may be reduced or cut entirely as everyone adjusts to the financial implications of Covid-19.