Aarons Aquarium opens retail store

The UK’s best-known marine Youtuber has opened his own shop. Michael Aarons of Aarons Aquarium opens his store of the same name on Saturday the 14th of March, 2020.

“The plan for the shop is to create a hub for people to come hang out and just enjoy the hobby,” Michael told Fishkeeping News.

“As you have probably already seen it looks like no other shop in the UK and with my online experience, it will be a company that will be able to provide an awesome online presence for any company or brand in here.

“I also have a dedicated YouTube studio so I have space for reps to come in and live stream to thousands of people rather than stand around all day during an open day.”

Michael started his own YouTube channel in 2012 and now has over 50,000 subscribers. The store is based in Cheadle, Stoke-on-Trent, and features fluorescent floor paint, a giant Octopus graphic and filming and photographic studio.

It’s open Wednesday through to Sunday every week, with special Monday and Tuesday opening on the 16th and 17th of March after the initial launch weekend.

If you want to check out the new store’s design and build and follow its progress, head on over to Michael’s YouTube channel.

Aarons Aquarium
Unit 3 Hillside Industrial Estate
ST10 1AB


Jeremy Gay

Author of three fishkeeping books and lifelong fishkeeper. Experience includes editor of Practical Fishkeeping magazine, editor of Pet Product Marketing magazine, multi award- winning livestock manager and aquatic store manager.